Filmography 2011

Last year I already showed you a supercut of the 2010 movies here

Here's the 2011 remake! I hope you'll enjoy it as much as I did!

list of Movies (alphabetical),
Prologue: "Sunset Blvd." (1950)

Music (in order):
"Ceremony" by New Order
"Ma L'amore No" by Ennio Morricone
"Ghost of Love" by David Lynch
"Raise Your Weapon (Madeon Remix)" by Deadmau5

Be smoother than your neighbour

For once this post is not about marketing nor buzz, this post is dedicated to you modern man or modern woman.You that want the special someone to feel special, You that wants to get to see the special someone by your side at your place. You that do not own a fire place or You that lives in a country where it does not rain. Now just follow the 5 following steps  I guarantee you'll be the smoothest person she'll ever have met.

1 - Turn on your speakers
2 - Tame down the light
3 - Click here: for the warmth you ever wanted
4 - Click here: for one of the smoothest tune
5 - Click here: for out door atmosphere

Now the special someone is in for a treat!

Enjoy!

PS: Not need to do it if you have a real fireplace, a real jazz band and of course if it rains like crazy

El Alentómetro of Coca-Cola

Coca-Cola boosted their Copa America sponsorship with a remarkable innovative concept:
El Alentómetro; or something like ‘the cheer-o-meter’ as you could say in English.

It is a giant screen where fans could watch a game of the Argentinean football team… only possible if they make enough noise to keep the image on the screen! The cheering worked greatly for Coke but not good enough for Argentina to go through the quarterfinals and lost against Uruguay.

I belive the idea is really good based on a great insight, but Latin football fans are already well known for their noisy support. So I believe the concept will work even better in our European countries. No need to go bananas only in the final stages, it would be great to start the cheering up as of the first game :D

Check out the video below

Source 1 Source 2

The power of Online Videos

It is no news for us that the media mix, around a product, has drastically change over the last few years with social media being at the center of most Global Brands. However there is this kid on the block that drags more and more attention:

Video content. Some leading brands are already doing 60 Million online views per quarter. And according to Eric Schmidt (Google) the global display and online video spend will be $200 Billion by 2020.

We see more and more Brands launching online video campaign in parallel of regular campaigns.With a format that all of us love to stumble upon, it spreads around the globe at the speed of light, reaching and engaging millions of people at very low costs per contact (Earned media) of course I am talking about: Viral and Social Videos.

Just take a look at the dazzling numbers in the video under

YouOn group & ViralBlog

7 billion and Counting ....

From what I hear The U.N. declared that today symbolically marks the moment when the world's population reaches the bar of 7 billion saouls. A little more than two hundred years ago, the global population was "only" 1 billion. How did it grow so big so fast?

With the help of a sound montage and video, it gets a bit easier to see how the Earth can produce that kind of a crowd. Thank you NPR, for this nice and easy illustration.

Source

Damien Walters 2011 Official Showreel

Damien Walters is an ex British gymnast of 29 years old, who each year since 2006 publishes showreels 2006 ,2007, 2008, 2009 and  2010. Being a pro of Tumbling, he shows all his different skills while free running, Pakouring for fun and being a stunt double in many films.

3 days ago he posted his 2011 showreel, as all the others you are in for a treat.

This man trully defies all the rules of gravity!

The Evolution of the blogger, what about you?

A pretty straight forward graphic, I tend to agree mostly with it so you might ask what is the big lesson here?  
Well where people go, corporate organisations and public figures follow.

As a corporation you might ask yourself when will you set-up your corporate blog to save on customer service and provide all your stakeholders with the info they need in a way that is easy for them to connect? Are you ready to evolve?

Take a step back and think of all channels where consumers go, lets just say: Facebook and then think of how companies, public figures, ... react > Facebook Fan pages. In simple other words it is evolution, so are you ready to move with the market or go to extinction? Please there is no use denying it, as it is happening; set your brand and business objectives, allocate budgets, determine success KPI’s, get your content/community managers ready, amp up to listen to your consumers, mobilise your customer service and as cliché as it might sound enter the human arena to connect once again with your consumers, followers, fans, family and all the others!

Best Flickr Account ever!

Yesterday when I was strolling the internet I stumbled upon the best flickr account ever!

It belongs to the haunted mansion Nightmares Fear Factory in Niagara Falls Canada. In their photostream you have a nice collection of the people having the scariest time of their lives (flickr stream).To have a better idea on how scary this haunted mansion is I urge you to check their hilarious youtube channel!

Some more pictures after the jump

Good Bye Sir

Foursquaropoly

Remember those long nights next to the fireplace playing Monopoly. Now remember these fights you have to grab the mayorship on Foursquare? Now combine both and you'll have Foursquaropoly.

Developed by Sean Tiraratanakul, Deanna McDonald and Jaclyn Shelton, Foursquaropoly takes location-based check-ins/information from Foursquare and gives players the ability to buy and sell properties as well as collect rent from other people who check into their properties just like the real monopoly. If you ask me it sounds like a great way to make Foursquare even more addictive and give it a greater longivity.

Foursquaropoly from Deanna McDonald

3,000 bottle caps come alive at night

Did you ever wonder what a massive billboard with 3,000 Newcastle Brown Ale bottle caps and a single light source might look like. Thanks to the ad agency Vitro and artists Ellis Gallagher and Pablo Power, your wish has been granted. Shadows cast by the meticulously bent, stacked and arranged caps form a creepy/cool face and a ghostly arm reaching for a glass of the brew.

This impressive piece, designed to illustrate the duality of the beer's dark color and light taste (the "lighter side of dark," as the headline), is one of three branded art projects that Newcastle unveiled in San Diego this summer.

Watch the video after the jump for more info on the installations:

Marco Tempest: The magic of truth and lies

It has been quite some time I did not write a post, this because I tweeted and posted Facebooked  a bit too much. So I didn't have time to write a proper blog post. After viewing quite some videos, none really struck me as super Wow.

Until this weekend ... I am a great fan of the different TED talks. Talks that tell a story or a fable are to me the most inetersting ones. Without further due I offer you this new Talk:

"Using three iPods like magical props, Marco Tempest (a little bit more about him here) spins a clever, surprisingly heartfelt meditation on truth and lies, art and emotion."

So allow yourself to be deceived, lie to yourself for a bit, and you'll be open to enjoy it.

(Source)

60 Seconds on World Wide Web

The WWW is growing at an exponential rate. On average, more than a billion new pages are added to it every day. Ever wonder what happens on the internet every 60 Seconds? Shanghai Web Designers created this infographic that will give you some interesting facts about some of the websites you use on a day-to-day basis.

 Source

You know when you wake up with this feeling then ...

Source

Play snake in any Youtube videos!

Well today I'll not write about something funny or about marketing, but rather about a nice time waster/feature present in all youtube videos. Do you remember the game snake that you had on your first Nokia mobile? Well personally I was completely addicted to that game. I remember taking my dad's phone, yes at that time a 14 years didn't have any mobile yet, and just playing until my fingers hurt.

Well now I discovered the same choice while waiting for a youtube video to load. Just choose any videos, while you see the little circle of loading appear in the middle of the video:

Just click on any of the arrows from your key board and you are set to start a game of Snake.

Enjoy, www.youtube.com

Augmented Reality Cinema

Have you ever wanted to be part of a movie? The Technology of Augmented Reality Cinema will let you live this unique experience. No more needs to immerse yourself in a movie, now the movie will be part of your life. With your iPhone at hand, this app will allow you via geolocalisation to be part of scenes from famous movies in the physical context.

Augmented Reality Cinema, app coming soon, for more information visit www.augmentedrealitycinema.com
This video shows a selection of films you could see in London, what films would you like to see in AR? 

Source

Eco-Friendly Delivery method

Well for this 100th post, I had to look something cool and personal.
So after a short week on holiday, I stumbled upon a quite interesting and fun video.

The video promotes the very green and avant-garde delivery system put in place by the guys from the Jojo Project. It was hard to watch all of it without a smirk on my face :) I let enjoy these 3 minutes.

To order your shoes it is this way ---> http://www.jojoproject.com

Intel: The Museum of Me

Well it has been a long time since I did not write a post, this was due to lack of time and as well I did not see a campaign or video with waouw effect!

However this morning I found my waouw campaign, did you ever wonder what a museum about your social you would look like? (click on any images to check it out)

Well now your patience paid off, and Intel made your wild idea come true. The Museum of Me is a facebook app hosted on a website, it compiles all your Facebook information and creates a 3 minutes expose about you.

Yes, it's a shameless promotion for Intel's Core i5 processors, but seeing your information online as a museum is unnerving, yet fascinating. Only down side you have to be a Facebook user and allow the application to allow you data (Kind of logical)

Try the experience here

Groupon: Launches Groupon Now

Well everybody knows already the Giant of the social discount Groupon. With the social discount market getting crowded days after days we might have thought that the brand that have been offered multi billions $ by Google would never stay as profitable as it is today.

We better think twice about that, Monday the brand announced the launch of their new platform:
Groupon Now

Here's how it works for the consumer

1- Check out Groupon Now! on the web or on your mobile device.
2 - Enter your location and choose the type of deal you'd like to see.
3 - Buy the deal that's right for you and present your Groupon to the merchant within the specified time.

The Business model is as well really interesting for the Merchant, who can decide on putting offers live when they please. You are a restaurant manager and your restaurant has some empty tables, well you can launch an offer for a period of X hours, ...

Here is the video on how this really cool and breakthrough works.




Source

PepsiCo Social Vending Machine

Friends Week continues, yesterday I posted a video with the Coca-Cola Friendship Machine. Well this morning I red in my Twitter feed an article from Mashable about a new PepsiCo Social vending Machine.

This new machine invites users to send free soda to their friends. To do so, users select a beverage and enter the recipient’s name, mobile number and personalized text message with a code redeemable at another vending machine. There is as well the possibility to make it even more personal by recording a short video with the machine.

Although this machine is awesome, the lack of Facebook or Twitter tie-ins/connect is an unbelievable omission. But I strongly believe, considering the experiment with Facebook-enabled objects, a vending machine tie-in with the social network seems imminent.

Source

The Coca-Cola Friendship Machine

Very sweet new viral (or not so viral) video from Coca-Cola:

What if you can climb up a huge Coke machine and get 2 coke bottles for the price of one? Well I guess this is the type of promo that only Friendship can make possible.

Enjoy and Smile

(Special thanks to Matt Clayman)

Desperados Super Awesome Online Campaign

Last year we all saw the amazing Tipp-Exx campaign, well the set up the bar very high. Well today I bring you a very nice experience offered by the Beer Desperado on Youtube.

The idea is quite simple, Desperado is hosting a super mega fooking awesome party online. And of course you want to be part of it! I grab a few screenshots, you can click on any of those to access the youtube animation. When it asks you to give access to you facebook information you can allow it is worth it :-)

Enjoy, Click here or on any pictures

The Stars of Facebook

This super awesome video summarizes the Facebook Landscape of personalities. I think it can be taken as a reference for what type of Facebook friends you have, although what is missing: the Quote, you know that guy that just post awesome quotes and you are just like what the hell is talking about? On that note Abraham Lincoln said:

 "The trouble with quotes on the Internet is that you never know if they are genuine"

Wonderbra vs the Nipplegate

Wonderbra goes to war against the Nipplegate (Nipplegate?)!!!

To tell you the truth I don't think it is the most Waouw activation appearing on Internet today. However I believe it deserved to be spoken of, because it is a clever way to put forward the benefits of a product, it is always fun to see ladies jumping on a trompoline, it solves a burning issue of our modern society and most important of all we'll normally never see again the nipple of Janet Jackson.

Wonderbra 1 - Nipplegate 0



Hyundai Accent 3D projection mapping

For those of you that know how much I like 3D mapping, I swear this one is maybe the best I saw since well ever! The video was created for the Accent and it highlights the new brand slogan "New Thinking. New Possibilities." This campaign takes the real into the digital or is it the other way around?

Anways just Enjoy it!

What if Moses had internet?

Watch what the Exodus from Egypt would have looked like if Moses had a laptop, Google Maps and Facebook. Happy Passover!

LCD Soundsystem's Farewell Concert

The whole show! LCD Soundsystem's very last show at Madison Square Garden, New York, NY - 2011-04-02. Full Set list after the jump, enjoy!

Escape Machine - Surprise

I guess you guys remember this post where some SNCF passenger got an outstanding welcome at the train station. Well now  DDB Paris created this simple, fun “Escape Machine” experience for the French travel company Voyages SNCF.

Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!

Source

25 Years of Pixar

12 feature films, 20 short films, 1 amazing animation studio.

Just sit back blast the sound and enjoy ...

Zynga Unleashes the Countryside

Who said zynga couldn't surprise us anymore? well the multi millions $ company just realized a great marketing for their new Farmville expansion: FarmVille: English Countryside.

Enjoy as you see Zynga literally unleash the Countryside in NYC and London

We'll be back in 2 weeks

Nike BetterWorld

To build ont their BetterWorld concept (CSR website of Nike), Nike recycles its most famous ads and put them all together to give us a great 120" edit that will give you chills. If you followed the Nike ads over the years, well you'll be filled with joy and nostalgia.

For the record I am happy I was not the person in charge on editing that ad.

The agency behind that work is Wieden+Kennedy

Source

Coca-Cola Music - Walls

I might be a little bit late but this morning I stumbled upon this very sweet ad for Coca-Cola Music. The ad is named "Walls" and revolves around a common thing to all teenagers: Singing when you are alone in your bedroom or bathroom. Now just put everything together and you get this happy and refreshing ad.

The creative concept has been developped by Wieden+Kennedy Amsterdam, post production done by the hot shots of The Mill and the music is from One night only.

Enjoy the happiness

Adidas new commercial - Adidas is all in

It is one of the biggest marketing campaign ever done by Adidas. They changed their 2004 "Impossible is nothing" tag line to replace it with « adidas is all in ». 30% of the budget will go for the web, a first for the German brand, the ad was directed by Romain Gavras and we can see many of the brand embassadors such as: Lionel Messi, David Beckham, Derrick Rose, Katy Perry and many others.

The music is signed by the French duo Justice with their new title « Civilization », I strongly believe this campaign is truely awesome.

Right under you'll find the 120" version exclusively for the internet and right below it is the 60"  version for television and there will be as well a 30" cut. The Agency behind that great work is Sid Lee a Canadian Agency based in Montréal

120" version

60" version

Hacking the screens of Time square with an Iphone IV

This video was uploaded onto youtube last weekend, and shows how easy it would be to hack any screens on Time Square. Look at the 35 sec, 20m down the street behind the screen there is the giveaway.
Nice one anyways ;-)

Source

Obsessed with Facebook the Motion picture

Several weeks ago, I showed you an infographic about some of the staggering data behind Facebook usage worldwide. Design student Alex Trimpe has taken that picture, and by some form of demonry set it to motion!



Source

The Face Of 7 Billion: Are You Typical?

You guys might recall the post I done for National Geographic 7 Billion (here), well National Geographic continues its analysis of the human race by looking at some of the numbers that characterize us as a poluation and by taking a shot at the face of the most “typical” person on the planet.

Source

What is Internet, Anyway?

“That World Wide Web place”: A compilation of clips featuring people talking about the Internet before people knew what the Internet was.

Source

Lego - Make your own Story

Great idea for a Lego ad campaign "Make your own story”, with products from their Star Wars range. Created by 2 students Diego Mourão and Gustavo Dorietto from the Escola Cuca  a design and advertising school based inSao Paulo

Porsche rewards is 1.000.000 Strong Facebook Fanpage

To celebrate their 1.000.000th fan on facebook Porsche has created this limited edition Porsche 911 GT3 R Hybrid  writing down the name of the million fan present on their page. A very impressive and strong operation. In addition there is this fun feature if you were part of the first million fans, you can look for the position of your name on the car!

Nike Throwdown - Wieden Kennedy

I know I am 10 days late, however here is the very pleasant new Nike TVC. Created by Wieden Kennedy Portland, the ad includes many sports from dancing to rugby and from running to BMX.
Again a very nice Nike campaign

Fake Trailer - Real Music video: The Black Keys "Howlin For You"

So this is the last music video of the The Black Keys, a fake trailer for the title “Howlin’ For You”, one track from their album Brothers. Directed by Chris Marrs Piliero with many cameos: Tricia Helfer, Sean Patrick Flanery, Corbin Bernsen, Diora Baird, Christian Serratos, Sir Todd Bridges, Shaun White ..


God I hope this movie comes out one day ...

Jim Beam Ad "Parallels."

For its latest Jim Beam spot — “Parallels” — NYC-based ad agency StrawberryFrog ventures deep into the dark recesses of Willem Dafoe’s mind, Being John Malkovich-style. Directed by Dante Ariola

Social Media Revolution a Refresh!

About a year ago the social media revolution video was huge success, giving basic insights on how social media has taken the world by storm. A year later it was time for a refresh, with new datas and how social media is changing the world, our habits and or behaviours. All the datas are based on the book Socialnomics by Erik Qualman.

WWF We are all connected

This is the TVC for the new awarness campaign of WWF, called "We are all Connected". From the agency Ogilvy & Mather Mexico and directed by Mato Atom. I believe it would be great to see this in a real exhibition.

Is Motorola taking a shot at Apple?

As you all saw in my previous post, yes all the superbowl ads are available for your viewing online. After strolling through the 60ish of them, one caught my attention, not by its beauty or its product more about the vizualisation of its message.

Is Motorola taking a shot at Apple? Well yes of course, Motorola is launching its tablet that will try to hurt the "Monopoly" of the I-Pad. However we do not see a large hammer squashing some good old I-pads, the message is more subtle. In the world where everyone is dressed in white and hooked up with white headphones, do you get it or am I the only one?

There is one man that stands out from this world full of MacBooks... He is not a sheep, he is different, he is much more cooler, he has his eyes open, he stands out of the crowd and is willing to show the one he loves that there is something else than the Apple "monopoly of Cool".

Go Moto GO

Ads from the 2011 Super Bowl

Well yesterday was the biggest Mass of US Football and Advertising, as usual the american public have enjoyed a very nice football game (Steelers vs. Packers) and some funny edgy ads (Around 2.5M$ for 30 secs). Us eurorpean have only enjoyed the football game so for all of you that have missed those ads go take a look the youtube dedicated page: Adblitz.

Click on the image to check them out

Obsessed with Facebook?

I cannot describe facebook any better than Julie O'Dell @ (Mashable)

"Facebook profiles are like belly buttons: Everybody’s got one, perhaps that statement’s still a bit of an exaggeration, but by the numbers, we (that is, Internet users around the globe) are becoming more obsessed with Facebook by the day"

Via

Chelsea's Brithday

To showcase their strengths as a “creative collaboration,” ad agency john st. decided to tackle a market most often ignored by other “mad houses”: Children’s birthday parties.

Via

2011: 7 Billion

"With the worldwide population expected to exceed seven billion in 2011, National Geographic magazine offers a 7-part series examining specific challenges and solutions to the issues we face. The magazine introduces the series with its January cover story "7 Billion," offering a broad overview of demographic trends that got us to today and will impact us all tomorrow. The first in-depth story will appear in the March issue, focusing on humans' impact on the planet's geology. Other stories will follow throughout 2011"

Via

Dear companies: More stuff like this, please.

Spanair did a heartwarming surprise to some of its passenger travelling during last Xmas Eve. In addition to their regular baggages they were greeted by personalized Christmas Presents emerging from their carousel's door.


Damn you Delta instead of making me wait 10h in Atlanta's Airport you could have at least offered me a Teddy Bear ...

2000 Vs. 2010

It's hard to believe how much the world has transformed in the past decade — but our handy infographic tells the whole story. (Click to enlarge)

Source