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Monday, June 18, 2012

Cocaine Unwrapped

Cocaine used to be the drug consumed by fancy New York wall street's ants, hardcore partygoers, ... However today Cocaine became some kind of recreational drug and it became much easier to access it.

The add you'll see below was created by Leo Burnett for the promotion of the documentary  “Cocaine Unwrapped”. The documentary will take viewers on the journey through the cocaine trade, from the cropping to its international distribution and of course about the money that fuels it.

The objective of the film and Leo Burnett’s campaign is to raise awareness and understanding amongst the British public of how cocaine consumption in the UK has been profoundly damaging South America as a continent.

Source