Nike BetterWorld

To build ont their BetterWorld concept (CSR website of Nike), Nike recycles its most famous ads and put them all together to give us a great 120" edit that will give you chills. If you followed the Nike ads over the years, well you'll be filled with joy and nostalgia.

For the record I am happy I was not the person in charge on editing that ad.

The agency behind that work is Wieden+Kennedy

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Coca-Cola Music - Walls

I might be a little bit late but this morning I stumbled upon this very sweet ad for Coca-Cola Music. The ad is named "Walls" and revolves around a common thing to all teenagers: Singing when you are alone in your bedroom or bathroom. Now just put everything together and you get this happy and refreshing ad.

The creative concept has been developped by Wieden+Kennedy Amsterdam, post production done by the hot shots of The Mill and the music is from One night only.

Enjoy the happiness

Adidas new commercial - Adidas is all in

It is one of the biggest marketing campaign ever done by Adidas. They changed their 2004 "Impossible is nothing" tag line to replace it with « adidas is all in ». 30% of the budget will go for the web, a first for the German brand, the ad was directed by Romain Gavras and we can see many of the brand embassadors such as: Lionel Messi, David Beckham, Derrick Rose, Katy Perry and many others.

The music is signed by the French duo Justice with their new title « Civilization », I strongly believe this campaign is truely awesome.

Right under you'll find the 120" version exclusively for the internet and right below it is the 60"  version for television and there will be as well a 30" cut. The Agency behind that great work is Sid Lee a Canadian Agency based in Montréal

120" version

60" version

Nike Throwdown - Wieden Kennedy

I know I am 10 days late, however here is the very pleasant new Nike TVC. Created by Wieden Kennedy Portland, the ad includes many sports from dancing to rugby and from running to BMX.
Again a very nice Nike campaign

Jim Beam Ad "Parallels."

For its latest Jim Beam spot — “Parallels” — NYC-based ad agency StrawberryFrog ventures deep into the dark recesses of Willem Dafoe’s mind, Being John Malkovich-style. Directed by Dante Ariola

WWF We are all connected

This is the TVC for the new awarness campaign of WWF, called "We are all Connected". From the agency Ogilvy & Mather Mexico and directed by Mato Atom. I believe it would be great to see this in a real exhibition.

Is Motorola taking a shot at Apple?

As you all saw in my previous post, yes all the superbowl ads are available for your viewing online. After strolling through the 60ish of them, one caught my attention, not by its beauty or its product more about the vizualisation of its message.

Is Motorola taking a shot at Apple? Well yes of course, Motorola is launching its tablet that will try to hurt the "Monopoly" of the I-Pad. However we do not see a large hammer squashing some good old I-pads, the message is more subtle. In the world where everyone is dressed in white and hooked up with white headphones, do you get it or am I the only one?

There is one man that stands out from this world full of MacBooks... He is not a sheep, he is different, he is much more cooler, he has his eyes open, he stands out of the crowd and is willing to show the one he loves that there is something else than the Apple "monopoly of Cool".

Go Moto GO

The M a sandwich for experts

DDB is one of the great in the Advertising world, here their Budapest office came up with this very clever ad for the M, a sandwich for experts. Instead of having a burger standing in the middle of the shot you have 6 books piled up: Breads & Co – The Encyclopedia of Salad – Tomato : A Complete Guide – The Special Book of Cheese – Meat : New Edition – The Very Best of Bread : 100 Recipes.

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Axe drew the first blood!

We all know the Old Spice commercial, when I saw it I was wondering what is Unilever waiting to counter attack. It took me some diggin and found this sweet billboard. Well you can say Axe drew the first blood, Old Spice you are up!

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Internet Live update

This morning I came accross this impressive and quite scary tool. US consumers were pinching pennies during the recession, but their spending on virtual goods through Faceboook and iPhone Apps is still booming at an impressive rate. If you have an idea of social gaming hit me up :-)

"Living statistics – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, Social Media Industry Head, Laurel Papworth, my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you know the ones) I decided to put together this little Flash app  (which is in constant development) showing how active & dynamic the Social Web, Mobile Industry and Game Business is. More after the embed."

ps: the board is reactive, just choose the tablets you want to activate


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Nike - I am the Rules

‘Defy Stereotypes, Defy Prejudice’.

Arshavin, Chamakh and Okaka for the new Nike range @ Foot Locker



Agency: Wieden & Kennedy London
Directed by: Alex & Liane