Today and thanks to my friend @mowzy I saw an amazing campaign for EMDA Israeli Alzheimer Association.This great simple idea from ad agency: ACW Grey, Israel. To highlight Alzheimer’s awareness week the agency confused 1000’s of movie goers by switching the movies they were expecting to see with another one. After a short while they explained the switch. Brilliant wor and great results!
Source: Adsoftheworld & @mowzy
Source: Adsoftheworld & @mowzy
No comments:
Post a Comment