At the beginning social media was considered by many a fade. However I believe social media is a logical extension of what we’ve been doing for many years. The technology and the medium might have changed, but the drive of connecting, learning, sharing, expressing and interacting has not. Only a few brands have understood that from the beginning, Coca-Cola being one of them.
Since a very long time I have been passionate on how social media have brought back humanity in all digital life. I have learned a simple but too often forgotten thing, fish where the fish are. Today our fish swim in a digital world, write about how they feel, say what they like or hate and most importantly they want our attention. After almost two years working for Coke I grew interest on how such a great brand have come closer and closer to its consumers treating them like “close friends”.
Fish where the fish are ... and be the first one to fish ...
I started my career in advertising where I learned a lot about the digital world, viral campaigns, communication mixes and tight deadlines. The way of working in an agency the task at hand and culture differed greatly from Coke’s system. I grew with the digital world, I am fascinated by viral trends, buzz and today alltop.com, mashable.com, buzzfeed.com, viralvideocharts.com, thedailywh.at, viralblog.com ... have no secret for me.
My passion for digital is backed up by my 2 years experience as a marketer, during which I have delivered results (Nestea volume +11% after introducing for the first time the brand in the Belgian grocery market, managed the Experiential programs of Minute Maid and Aquarius ...) I used my knowledge gained in advertising to build a strong working style that has helped me in gaining trust of my Management and assume responsibilities for my brands, as well as managing my relationship with agencies.
My colleagues would describe me as:
Embracing the changes to come has brought me development opportunities in the past and I am confident it will be the case again this time.
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” W. Churchill
I believe the position of Digital Activation Manager BeNeLux will do so by meeting my short term career expectations: take in more responsibilities and increase my weight in the decision making process. I will bring my zeal, fresh vision, passion and experience to complete the necessary toolkit that is needed to tame a media that is due to be incontrovertible. At the same time, this role will allow me to sharpen my knowledge on the Coke Franchise and be part of the team that will deliver the 2020 Vision.
I am looking forward to be invited to the interview to further convince you of why I am the perfect choice for the job and go over my motivation.
Sincerely Yours,
Simon Rakosi
PS: Need more info about me? Check the rest of my blog or find me on:
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