Well everybody knows already the Giant of the social discount Groupon. With the social discount market getting crowded days after days we might have thought that the brand that have been offered multi billions $ by Google would never stay as profitable as it is today.
We better think twice about that, Monday the brand announced the launch of their new platform:
Groupon Now
Here's how it works for the consumer
1- Check out Groupon Now! on the web or on your mobile device.
2 - Enter your location and choose the type of deal you'd like to see.
3 - Buy the deal that's right for you and present your Groupon to the merchant within the specified time.
The Business model is as well really interesting for the Merchant, who can decide on putting offers live when they please. You are a restaurant manager and your restaurant has some empty tables, well you can launch an offer for a period of X hours, ...
Here is the video on how this really cool and breakthrough works.
Source
We better think twice about that, Monday the brand announced the launch of their new platform:
Groupon Now
Here's how it works for the consumer
1- Check out Groupon Now! on the web or on your mobile device.
2 - Enter your location and choose the type of deal you'd like to see.
3 - Buy the deal that's right for you and present your Groupon to the merchant within the specified time.
The Business model is as well really interesting for the Merchant, who can decide on putting offers live when they please. You are a restaurant manager and your restaurant has some empty tables, well you can launch an offer for a period of X hours, ...
Here is the video on how this really cool and breakthrough works.
Source
