We all know Old Spice from their out of the blue/crazy/funny/viral commercial. For the last years we still have in mind the interventions of Mustafa the man on a horse. Well Terry Crews, the somewhat lesser known but infinitely louder and more muscle-y Old Spice guy,
is back with a raucous new project for the men's care brand.
The Muscle Music where Terry's muscles are all hooked up to musical devices. When he flexes each muscle, an instrument plays—flex them all furiously, and you get a symphony of muscle-y sound. The video is just one piece—when it finishes, you can use your keyboard to play, and even record, some special Muscle Music of your own. The campaign is a collaboration between Old Spice, Wieden + Kennedy, director Tom Kuntz of MJZ, editing house Mackenzie Cutler, effects specialists The Mill and Vimeo.
Please enjoy
The Muscle Music where Terry's muscles are all hooked up to musical devices. When he flexes each muscle, an instrument plays—flex them all furiously, and you get a symphony of muscle-y sound. The video is just one piece—when it finishes, you can use your keyboard to play, and even record, some special Muscle Music of your own. The campaign is a collaboration between Old Spice, Wieden + Kennedy, director Tom Kuntz of MJZ, editing house Mackenzie Cutler, effects specialists The Mill and Vimeo.
Please enjoy
Old Spice Muscle Music from Terry Crews
