Unlock the 007 in you. you have 70 seconds

So Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.

Enjoy

1.000.000.000 monthly active users on Facebook

Facebook has now officially passed the 1.000.000.000 mark, and celebrate it with this hipsterish photogenic video.  

"Chairs, doorbells, bridges, airplanes. These are things that people use to get together and connect. Facebook is also something that over a billion people around the world use to connect with one another"

theofficialfacebook 

Move your lee!

Well every once in a while you see something that gives you goosebumps, and you think to yourself:
Damn this is Freaking Awesome.

Well I had such moment yesterday, a friend of mine send me an article about a Belgian Creative Director: John Israël from the Agency The-Satisfaction (Article here it is in french though). During the interview he talks about the new lee campaign: Move your lee.

During the interview there were some sequences of the new video. So I looked for it, found it, watched it and all I can say is goosebumps ensued.

The video is poetic, aesthetic, beautiful, sleek and epic. The music is awesome as well!

Enjoy

Source: The-Satisfaction

NEW Old spice interactive/viral Video

We all know Old Spice from their out of the blue/crazy/funny/viral commercial. For the last years we still have in mind the interventions of Mustafa the man on a horse. Well Terry Crews, the somewhat lesser known but infinitely louder and more muscle-y Old Spice guy, is back with a raucous new project for the men's care brand.

The Muscle Music where Terry's muscles are all hooked up to musical devices. When he flexes each muscle, an instrument plays—flex them all furiously, and you get a symphony of muscle-y sound. The video is just one piece—when it finishes, you can use your keyboard to play, and even record, some special Muscle Music of your own. The campaign is a collaboration between Old Spice, Wieden + Kennedy, director Tom Kuntz of MJZ, editing house Mackenzie Cutler, effects specialists The Mill and Vimeo.

Please enjoy

Old Spice Muscle Music from Terry Crews

London 2012 H-5

Well it is time,
In less than an hour I'll be taking the Eurostar for London where I'll spend the next 30 days working for Coca-Cola at the Olympics. The task I'll undertake is not 100% clear however what I know is the excitement to get involved in one of the biggest entertaining event the world has ever witnessed.

Personally it is the first time that I'll attend the Olympics and with my "Backstage" pass I'll see both side of the event. I'll make the time to write some posts from time to time to share with you my personal experience, photos as well as an inside look of the Olympics.

Off I go, see you soon,

Simon

The failed project or The dead horse theory

Source

Cocaine Unwrapped

Cocaine used to be the drug consumed by fancy New York wall street's ants, hardcore partygoers, ... However today Cocaine became some kind of recreational drug and it became much easier to access it.

The add you'll see below was created by Leo Burnett for the promotion of the documentary  “Cocaine Unwrapped”. The documentary will take viewers on the journey through the cocaine trade, from the cropping to its international distribution and of course about the money that fuels it.

The objective of the film and Leo Burnett’s campaign is to raise awareness and understanding amongst the British public of how cocaine consumption in the UK has been profoundly damaging South America as a continent.

Source