I am sure this must have happened to you at some point, we open a can of coke and you are not sure wether to share your can with someone else. Well Coke came up with a solution to make it user for you: What about a can you can split in 2 smaller cans ...
For years, Coke has encouraged people to share happiness, so this Twist, turn and Share can is a natural evolution ;)
So no you can payback or buy merchandise vie Email, indeed Google has announced the addition of Google Wallet function directly linked to your Gmail account.
In my opinion this is not surprising, google has been working hard to connect the offline world to the online one. Although Google Wallet is not a novelty (created in 2011), it has not gone mainstream yet, this can be the fault of the consumer's resistance to mobile based transaction. On the other an other reason can be the lack of awareness and retail deployment. So the use of the massive Gmail database can be the push that G Wallet needs.
Maker vs Marker is a stop motion fight between animator and animation taking place on a whiteboard. Best watched with big ol' headphones! It is based on Street Fighter, just enjoy the fine work of Jonny Lawrence (animation and Brian Sadler (music).
Although I hate the word phygital, it is a trend
that every brand tries to get its hands on. We hear that we have to connect the
digital world to the physical world blah blah blah, but which brands do it and
do it well?
Today Heineken came onto my radar, with their
campaign “Heineken Ignite,” the
dutch company came up with what they call the first smart bottle. A bottle full
of sensors and networking technology that will allow it to respond to external
triggers such as: music and the output of specific audio and data cues. For
example, it can detect different kinds of motion like cheering, drinking or
sitting idle on the bar counter. The bottle lights can be remotely activated,
so that all bottles can be programed to synchronize to a music beat.
"This interactive bottle design was part of
an innovation workshop exercise the brand created to come up with a way to
create an interactive experience with its bottles that uses mobile technology.
Heineken used Tribal DDB’s “Spark” process which involves a set program of
research, briefing, ideation, development, consumer validation and prototyping
over a 10-week period."
The brand is testing the Ignite bottle design
during Milan Design Week. The brand will continue to experiment with the bottle
and concept in order to determine the next steps and whether or not it will be
made available to the public.
One last question would of course be, how much
such bottle can cost? No info was shared but I guess it could be an
investment.
As you certainly red, the Oscar for best short animated movie went to the Disney's black and white "Paperman". Paperman was the animated short showcased in cinema before the latest Disney movie "Wreck-it Ralph".
Realized by John Khars, an animator from Pixar who worked on Ratatouille and other animated movies, Paperman is a true technological achievement because it mixes both traditional hand drawing with computer design. This was feasible thanks to a software called "Meander", which was developed by Disney's Engineer Brian Whited. The program allowed Khars and his team to rework by hand 3 images to give the illusion to be hand drawn.
As Yom (from Suchablog) pointed out, the similarity with the non-animated short 'Signs', a Schweppes' production, is quite uncanny. On the other hand you have to get your inspiration from somewhere!
"We all need a little encouragement every now and then. Kid President,
knowing this, has put together a video you can play each morning as you
wake up or to share with your friend who needs a kick in the right
direction. Take a moment and spread some encouragement. "It's
everybody's duty to give the world a reason to dance.""
"Don't stop believing... unless your dream is stupid. Then you should get a better dream!"
