The M a sandwich for experts

DDB is one of the great in the Advertising world, here their Budapest office came up with this very clever ad for the M, a sandwich for experts. Instead of having a burger standing in the middle of the shot you have 6 books piled up: Breads & Co – The Encyclopedia of Salad – Tomato : A Complete Guide – The Special Book of Cheese – Meat : New Edition – The Very Best of Bread : 100 Recipes.

Via