It is one of the biggest marketing campaign ever done by Adidas. They changed their 2004 "Impossible is nothing" tag line to replace it with « adidas is all in ». 30% of the budget will go for the web, a first for the German brand, the ad was directed by Romain Gavras and we can see many of the brand embassadors such as: Lionel Messi, David Beckham, Derrick Rose, Katy Perry and many others.
The music is signed by the French duo Justice with their new title « Civilization », I strongly believe this campaign is truely awesome.
Right under you'll find the 120" version exclusively for the internet and right below it is the 60" version for television and there will be as well a 30" cut. The Agency behind that great work is Sid Lee a Canadian Agency based in Montréal
The music is signed by the French duo Justice with their new title « Civilization », I strongly believe this campaign is truely awesome.
Right under you'll find the 120" version exclusively for the internet and right below it is the 60" version for television and there will be as well a 30" cut. The Agency behind that great work is Sid Lee a Canadian Agency based in Montréal
120" version
60" version
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