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Thursday, April 12, 2012

Tipp-Ex Experience 2! Rewrite History

After the worldwide success (50 million views and multiple awards) the Tippexperience is back and is really fun. There 46 new videos and 8 scenes that will require interactions! This time the Buzzman team comes with some time travel experiences allowing you to rewrite History!


This second season is not a revolution. It is a loyal sequel, well executed, with lots of little treasures to discover. My favorites are probably the following years : 1492, -1000000, 1980, 2000 and 1989.

Be part of the conversation with #tippexperience2



Wednesday, March 28, 2012

Explore Your Dual World - Samsung

To promote the launch of its first 2 SIM card smartphone, Galaxy Y Duos, in Portugal, Samsung made this video featuring projection mapping on a face and thorax of an man. The task at and was not easy since to get the right effect, the actor had remain still for up to three straight hours. The head holder made this task easier.

Lisbon-based digital agency Excentric was responsible for the creative concept, while the video mapping is by Oskar e Gaspar, video production is by DROID I.D. and the music is by Timecoders.



Source: The Dailywh.at

Monday, March 12, 2012

The latest strike of Coca-Cola Happiness was in Belgium!

In case you didn’t know I am working for Coca-Cola, I really enjoy what I do for several reasons:
-          - I love what I do, digital is awesome!
-          - I always wanted to work in marketing , but working for Coke is like a dream
-          - Pretty much everyone around the world enjoys a fresh Coca-Cola
-          - Coke offers a dose of happiness and optimism.

This post is about my fourth point, you perhaps all know the different videos where happiness will strike next.
There was the famous Happiness machine 1 and 2, the happiness truck, … well this week happiness has stroke Belgium!!

And for once I was behind the scene, to see the smile and the positive reactions we got was great and unique!
Enough said, I let you have a look at the video hereunder,

Enjoy,

Monday, February 27, 2012

EMDA Israeli Alzheimer Association: The wrong movie

Today and thanks to my friend @mowzy I saw an amazing campaign for EMDA Israeli Alzheimer Association.This great simple idea from ad agency: ACW Grey, Israel. To highlight Alzheimer’s awareness week the agency confused 1000’s of movie goers by switching the movies they were expecting to see with another one. After a short while they explained the switch. Brilliant wor and great results!


Source: Adsoftheworld & @mowzy

Tuesday, February 21, 2012

The Soccermen - The amazing dream

Today I was browsing through reddit, and I stumbled upon an amazing AMA (?). FYI I got lazy so I c/p a lot,
Here it goes, Matt Conrad, and his friend Paul after a few beers had the crazy idea to ditch the drudgery of life and pursue their dream of playing international soccer. 

They faced one problem: Who would take them? Neither of them were what you would call "talented."
A few more beers and some Googling later they found the island of Pohnpei, a tiny speck in the Pacific Ocean. Pohnpei had never won a game and were called "the worst team in the world." Perfect! - they thought. Let's grab a camera, pop over to the other side of the world, wow the locals with some kick-ups, play a game, win and become local legends forever!
Not exactly.

After a 48 hour flight they touched down on an island unlike anything they had ever seen. It was beautiful, very weird and everyone was staring at them. They bee-lined to team practice anxious to meet their new team-mates. But lo and behold - there was no team at all!

I invite you to read the rest of their story and support their cause on Kickstarter! As well if you are looking for answers to some of the questions you might have go to Reddit!


Wednesday, February 1, 2012

Flying men spotted above New York

Back in the 70's ads for "Superman" proclaimed "You'll believe a man can fly."  This past weekend, a very different kind of promotion for a new superhero film actually did convince some New Yorkers that humans were actually flying in the sky.

It appeared that 3people were spotted flying around the skies of lower Manhattan last Friday, causing a lot of double-takes and dropped jaws from onlookers.  But while it appeared to be a sight straight out of a comic book, it was actually a clever bit of viral marketing for this week's upcoming film "Chronicle."  Those aren't people in the air, but some very intricately designed radio-controlled airplanes.

Source: Yahoo!

Wednesday, January 18, 2012

71 covers of Rolling in the deep under 4'

As you all may have notice it has hard not to hear Adele's hit « Rolling in the deep ».
Every successful song comes with a its thousands of covers, around 350.000 of this one, so Youtubeer Zapatou decided to gather some of the best (71 of them) and to offer us this great new piece.

This is not his first tremendous edit, last December he edited « best-of » de l’année 2011, a video that got more than 1.3 Million views