Did you ever wonder what a massive billboard with 3,000 Newcastle Brown Ale bottle caps and a single light source might look like. Thanks to the ad agency Vitro and artists Ellis Gallagher and Pablo Power, your wish has been granted. Shadows cast by the meticulously bent, stacked and arranged caps form a creepy/cool face and a ghostly arm reaching for a glass of the brew.
This impressive piece, designed to illustrate the duality of the beer's dark color and light taste (the "lighter side of dark," as the headline), is one of three branded art projects that Newcastle unveiled in San Diego this summer.
Watch the video after the jump for more info on the installations:
Source
This impressive piece, designed to illustrate the duality of the beer's dark color and light taste (the "lighter side of dark," as the headline), is one of three branded art projects that Newcastle unveiled in San Diego this summer.
Watch the video after the jump for more info on the installations:
Source
No comments:
Post a Comment