Coca-Cola boosted their Copa America sponsorship with a remarkable innovative concept:
El Alentómetro; or something like ‘the cheer-o-meter’ as you could say in English.
It is a giant screen where fans could watch a game of the Argentinean football team… only possible if they make enough noise to keep the image on the screen! The cheering worked greatly for Coke but not good enough for Argentina to go through the quarterfinals and lost against Uruguay.
I belive the idea is really good based on a great insight, but Latin football fans are already well known for their noisy support. So I believe the concept will work even better in our European countries. No need to go bananas only in the final stages, it would be great to start the cheering up as of the first game :D
Check out the video below
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El Alentómetro; or something like ‘the cheer-o-meter’ as you could say in English.
It is a giant screen where fans could watch a game of the Argentinean football team… only possible if they make enough noise to keep the image on the screen! The cheering worked greatly for Coke but not good enough for Argentina to go through the quarterfinals and lost against Uruguay.
I belive the idea is really good based on a great insight, but Latin football fans are already well known for their noisy support. So I believe the concept will work even better in our European countries. No need to go bananas only in the final stages, it would be great to start the cheering up as of the first game :D
Check out the video below
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