It is no news for us that the media mix, around a product, has drastically change over the last few years with social media being at the center of most Global Brands. However there is this kid on the block that drags more and more attention:
Video content. Some leading brands are already doing 60 Million online views per quarter. And according to Eric Schmidt (Google) the global display and online video spend will be $200 Billion by 2020.
Video content. Some leading brands are already doing 60 Million online views per quarter. And according to Eric Schmidt (Google) the global display and online video spend will be $200 Billion by 2020.
We see more and more Brands launching online video campaign in parallel of regular campaigns.With a format that all of us love to stumble upon, it spreads around the globe at the speed of light, reaching and engaging millions of people at very low costs per contact (Earned media) of course I am talking about: Viral and Social Videos.
Just take a look at the dazzling numbers in the video under
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