The failed project or The dead horse theory

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Cocaine Unwrapped

Cocaine used to be the drug consumed by fancy New York wall street's ants, hardcore partygoers, ... However today Cocaine became some kind of recreational drug and it became much easier to access it.

The add you'll see below was created by Leo Burnett for the promotion of the documentary  “Cocaine Unwrapped”. The documentary will take viewers on the journey through the cocaine trade, from the cropping to its international distribution and of course about the money that fuels it.

The objective of the film and Leo Burnett’s campaign is to raise awareness and understanding amongst the British public of how cocaine consumption in the UK has been profoundly damaging South America as a continent.

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Kumare

One day one wise man and American Filmmaker Vikram Gandhi, decided to take a deep look into what obsesses people with Guru. One day he decided to see for himself if Gurus were real or just full of it.

Let me introduce you to Kumare a wise guru from the East who indoctrinated a group of followers in the West. Vikram Gandhi impersonated a spiritual leader for the sake of a social experiment designed to challenge one of the most widely accepted taboos: that only a tiny "1%" can connect the rest of the world to a higher power. Concealing his true identity from everyone he meets, Kumare forges profound and spiritual connections with people from all walks of life.

At the same time, in the absurdity of living as an entirely different person, Vikram, the filmmaker, is forced to confront difficult questions about his own identity. At the height of his popularity, Kumare unveils his true identity to a core group of disciples who are knee-deep in personal transformation. Will they accept his final teaching? Can this illusion reveal a greater spiritual truth? KUMARE, at once playful and profound, is an insightful look at faith and belief.

It just goes to show that it's nothing spiritual or religious that helps people it's people that help people.
Always remember that and you won't go far wrong.

The listserve,

With loads of work and personal projects on the side I did not have much time to write more these last months.Now I am taking the time to write about things/projects/campaign or whatever things that touched me.What you'll see hereunder is a perfect example:


The listserve is a mailing list that will send you everyday an Email from a subscriber that will be randomly selected. Here is how it works: you subscribe to the mailing list (17,491 people are subscribers so far). Once a day, a subscriber is chosen at random to share a self-written essay with the other subscribers.
I have been subscribed for the last 3 days, and I can't tell you how happy I am from that decision.

Now every day I am waiting for that little email to pop up in my inbox.

If you had a chance to share a message with thousands of people, what would you say? 

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Tipp-Ex Experience 2! Rewrite History

After the worldwide success (50 million views and multiple awards) the Tippexperience is back and is really fun. There 46 new videos and 8 scenes that will require interactions! This time the Buzzman team comes with some time travel experiences allowing you to rewrite History!


This second season is not a revolution. It is a loyal sequel, well executed, with lots of little treasures to discover. My favorites are probably the following years : 1492, -1000000, 1980, 2000 and 1989.

Be part of the conversation with #tippexperience2

Explore Your Dual World - Samsung

To promote the launch of its first 2 SIM card smartphone, Galaxy Y Duos, in Portugal, Samsung made this video featuring projection mapping on a face and thorax of an man. The task at and was not easy since to get the right effect, the actor had remain still for up to three straight hours. The head holder made this task easier.

Lisbon-based digital agency Excentric was responsible for the creative concept, while the video mapping is by Oskar e Gaspar, video production is by DROID I.D. and the music is by Timecoders.

Source: The Dailywh.at

The latest strike of Coca-Cola Happiness was in Belgium!

In case you didn’t know I am working for Coca-Cola, I really enjoy what I do for several reasons:

-          - I love what I do, digital is awesome!

-          - I always wanted to work in marketing , but working for Coke is like a dream

-          - Pretty much everyone around the world enjoys a fresh Coca-Cola

-          - Coke offers a dose of happiness and optimism.

This post is about my fourth point, you perhaps all know the different videos where happiness will strike next.

There was the famous Happiness machine 1 and 2, the happiness truck, … well this week happiness has stroke Belgium!!

And for once I was behind the scene, to see the smile and the positive reactions we got was great and unique!

Enough said, I let you have a look at the video hereunder,

Enjoy,